Arc of Networked Self-Dissolution. As the intensity, granularity, reflexivity of technologies of self increase (x-axis), the experience of self-coherency (measured in narcissistic conversation traits) initially increases in direct linear proportion and then, having passed a determinant threshold, quickly soon drops well below initial state (y-axis).
A. Imagine the years just before Facebook as somewhere on the left of the arc
B. then the years of its growth in the late ‘00’s just to the right of that,
C. then the introduction of the QS-inspired timeline, to the right of that,
D. and then, the world-to-soon-come of exotic social QS apps just to the right,
E. and then, at the the peak of the arc, some defining cognitive break after which self dissolves into a sea of branded data mush.
F. and then, a weird externalized language of post-individual social networks starts to appear. It might confound the logics of that micro-sourced, micro-targeted data, or it may fulfill its ambitions for us.
by Benjamin H. Bratton
Director, Center for Design and Geopolitics, Calit
Associate Professor of Visual Arts
University of California, San Diego
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