Tagged
Branding


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The new revealed identity for the Rio 2016 Olympics

The new revealed identity for the Rio 2016 Olympics

06:22 am: uzairm12 notes
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What the F**k is Social Media NOW?

An excellent presentation on social media today and its impact on our world.

Hat Tip: Espresso

12:31 am: uzairm2 notes
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Mathaf: Arab Museum of Modern Art

ahmedsalman:

It is going to be a while before Jean Nouvel’s celebrated National Museum of Qatar blossoms in the desert. But in the meanwhile, an architecturally modest museum with a far more ambitious mission is ready to open its doors for the New Year. The Mathaf: Arab Museum of Modern Art aims to be a new pan-Arab center for culture and creativity, showcasing the work of modern artists from the region.

The Mathaf, pronounced MAT-haff and simply meaning “museum” in Arabic, is the third large museum project to be announced in Qatar in recent years. The expansive Museum of Islamic Art, which opened in 2008 in a building by I. M. Pei, is concerned with history – its collection dates from the 7th to the 19th centuries. Jean Nouvel’s desert rose will mostly be a Qatari exercise in national pride. The earliest pieces in the Mathaf’s collection, however, date to the 1840s. This is a museum primarily concerned with Arab modernity, considering through art some very complicated questions of identity, values and geography.

Continue reading the article at Metropolis.

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Modern art has been gradually gaining attention in the region, and Qatar has taken the lead in this space along with Abu Dhabi’s Saadiyat Island which is forging ahead with the Louvre, Guggenheim and others.  All in all, there is strong revival in the arts and cultural arenas.  We’re moving towards a  post-mall-centric and shopping-lovers  reputation for the region to a region that values (as historically was the case) craft, the arts and cross-cultural dialogue on a global scale.

Mathaf uses a rather interesting identity with quite an eccentric typeface that I think is right in-line with the overall brand.

Read more about Tarek Atrissi, and how he and his design studio, developed this font.  There are other great images as well.

Mathaf’s site

(Source: inthenoosphere)

07:37 pm: uzairm3 notes
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The Volkwagen Polo … 95% recycleable. 

The Volkwagen Polo … 95% recycleable. 

05:55 pm: uzairm1 note
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Universiteite Twente is a scientific university in Netherlands that rebranded last year.This is their brand video. Simply amazing work. 

02:59 pm: uzairm
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Packaging Design inspiration. Mad hot.

Hat Tip: From Up North

11:01 pm: uzairm
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Converse - Join The Procession

Directed by Antoine Fuqua, feat. Julius ‘Dr. J’ Irving & Doug E. Fresh

08:17 pm: uzairm
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Basanti. A tea brand from Mexico. Gorgeous work.
Hat Tip: Kitsune Noir

Basanti. A tea brand from Mexico. Gorgeous work.

Hat Tip: Kitsune Noir

07:13 pm: uzairm
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Stepping outside the accountant’s cubicle

PriceWaterHouseCoopers has officially re-branded to the shortened name people use to refer to it. The new design is out of the box, colorful, lively- pretty much everything you wouldn’t accept a by the books accounting firm to capture. But here it is. And I for one, its pretty darn awesome.

I love the colors which I find refreshing. I love the scalable boxes which to me conveys flexibility and tailor-made solutions. I love the lower case text which is really modern and chic. I love the communication materials, from website to brochures of all sizes with the scalable boxes fitting each medium’s needs perfectly. Seriously, I can’t find much to not like about this rebrand. Simply excellent work.

See more images and a detailed analysis at Brand New

07:00 pm: uzairm
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03:33 am: uzairm
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How Multimedia Is Transforming Branding

(via Ahmed)

Pentagram unveiled a fresh logo for the Southeastern Center for Contemporary Art recently, and it has that elusive quality brand designers are always trying to capture: movement. We mean that literally.

The logo is animated. Its letters, in Monotype Grotesque, drift back and forth along a horizontal axis, sometimes bumping into each other, then overlapping, before splitting in opposite directions. SECCA is a newly renovated space in lush Winston-Salem, North Carolina, and it doesn’t have a permanent collection, which means that its galleries are constantly in flux. The logo is a clever expression of that identity. It also prompts the question: Is multimedia transforming branding?

The answer is yes, says Pentagram partner Luke Hayman. Hayman led the design of the SECCA logo, and he points out that non-static logos aren’t new. “My favorite examples are MTV and the original Nickelodeon identity,” he says. The difference now is that “more mainstream companies are starting to take advantage of the seductive quality of motion.”

It makes sense. Branding is happening in the digital world. Companies want to appear forward-thinking, and exploiting the medium is a smart way to do that. Animated graphics, in particular, are a relatively easy and inexpensive strategy for making your name pop.

Continue reading here.

06:02 am: uzairm1 note
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nisfornoon:

theflowmarket.com

Very interesting concept, beautifully pulled off. But honestly, it would be awesome if they weren’t sealed, cuz honestly these would make great stash boxes :P

nisfornoon:

theflowmarket.com

Very interesting concept, beautifully pulled off. But honestly, it would be awesome if they weren’t sealed, cuz honestly these would make great stash boxes :P

06:05 pm: uzairm2 notes
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Poster for the Greek National Tourist Office by Michael Katzourakis. 

(via baubauhaus, fanewane)

Poster for the Greek National Tourist Office by Michael Katzourakis.

(via baubauhaus, fanewane)

01:19 am: uzairm17 notes
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If SF-UK design firm Dowling Duncan has its way, America’s new  currency bills could look something like the above proposed designs. Check out the reasoning behind the proposed changes and  the rest of the designs here.
Hat tip: FastCoDesign

If SF-UK design firm Dowling Duncan has its way, America’s new currency bills could look something like the above proposed designs. Check out the reasoning behind the proposed changes and the rest of the designs here.

Hat tip: FastCoDesign

10:12 pm: uzairm2 notes
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06:57 am: uzairm1 note
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